A new app to promote walking trails in Mid Wales has been exclusively previewed at the Royal Welsh Show.
Powys County Council’s Tourism department is currently developing an innovative smartphone application that visitors can use when exploring the Mid Wales countryside.
Cllr Graham Brown, Powys County Council’s Cabinet Member for Tourism, said: “The average traveller is becoming increasingly reliant on technology throughout their visit, whether it is checking the forecast, finding a restaurant or using maps.
“With over 33 million smartphones in use in the UK alone, it is important that we provide visitors with the information they need using smartphone technology.”
“Smartphone applications are a great way to engage with visitors to the area, to promote local attractions and trails and to enrich their visit. Apps are more accessible and usable than website content while on the go and can bring walks and trails alive.”
The app is being developed as part of a ERDF INTERREG IVC funded project called I-SPEED which involves sharing best practice with European partners. It is expected to be available to the public from autumn 2012.
Tourism businesses from Powys can advertise free of charge on the app until the end of December 2013. To take advantage of this exciting opportunity, please contact Hazel Bowen by emailing firstname.lastname@example.org or by telephone 01874 6123124 (Monday-Friday, 8.30am–3pm).