In the guide
Selling antiques or antiquities? You must take great care that you do not mislead consumers or other businesses
This guidance is for England, Scotland & Wales
If you trade in fine art, antiques, antiquities, antiquarian books, manuscripts or other collectibles, the Consumer Protection from Unfair Trading Regulations 2008 (CPRs) apply to your business. This guide mainly covers the requirements of the CPRs but please be aware that other legislation - both national and local - may apply to your business. You should be aware that the CPRs apply whether you are selling to consumers or buying from them.
This guide is primarily aimed at businesses selling to consumers. If you are selling to businesses the Business Protection from Misleading Marketing Regulations 2008 (BPRs) will apply. This legislation prohibits advertising that misleads businesses by deceiving or being likely to deceive them (or others) and affecting their economic behaviour. It also prohibits businesses giving misleading advertising that injures, or is likely to injure, a competitor.
Unfair commercial practices
The CPRs prohibit commercial practices that are unfair. They prohibit a trader from misleading consumers about a number of specified matters, either through providing information that is false, or through information that is misleading (a 'misleading action'). It is also a breach of the CPRs to omit information that a consumer needs in order to make an informed purchase (a 'misleading omission').
The specified matters in relation to goods (and parts of goods) include the following:
For a practice to be a misleading action or omission it must cause, or be likely to cause, the average consumer to take a different transactional decision. In practice, this means that the consumer is influenced to make a purchase, or decides not to purchase, based upon that misleading action or omission.
In addition, giving the consumer inaccurate information about market conditions, or how easy it might be to find the item elsewhere, in order to get the consumer to buy (or sell) at unfavourable conditions is specifically banned, regardless of the effect on the consumer.
The CPRs also cover the situation where a trader purchases from a consumer. The trader must not mislead the consumer by giving false or misleading information or omitting material information that would affect or be likely to affect their transactional decision.
See 'Consumer protection from unfair trading' and 'Business-to-business marketing' for further information.
In relation to the Hallmarking Act 1973, any item made pre-1950 can be described and sold as precious metal as long at the seller can prove it is of minimum fineness and was manufactured before 1950.
What is an 'antique'?
There is no uniformly accepted definition of the term 'antique', although many people use the measure that anything over 100 years old is an antique. The key consideration in applying any description is that it should not be misleading. Terms such as 'collectible' or 'vintage' may be more appropriate than 'antique' for more recent pieces.
What you can do
To avoid breaching the CPRs (and possibly committing a criminal offence) you should set up a system of checks on items you buy and sell, and ensure that these checks are effectively carried out. This is known as taking all reasonable precautions and exercising all due diligence, and it is a defence within the CPRs.
The following points are recommended for inclusion in such a system:
Also, to avoid common problems associated with dealing in antiques, you should:
If you are examining items and applying descriptions to them yourself, you should be extremely careful. Customers are likely to view your opinion as that of an expert and rely on your description.
The CPRs apply to persons selling items as agents for another person as well as the actual owner of the item being sold.
An auction house is similarly within the scope of the CPRs and can commit an offence of applying misleading information to or omitting information about an item.
Auction houses should not rely on a general disclaimer in a catalogue in an attempt to avoid liability for the descriptions being applied to the items that are being auctioned. An auction house should ensure that the owner of the item verifies the description to be applied to it or that an expert is employed to advise on descriptions.
Claims by consumers under the CPRs
In addition to possible criminal offences arising where misleading information has been given (a misleading action), consumers may also have a claim for compensation and/or a reduction in price or be able to cancel the contract completely, under the CPRs. This can arise both where items are being sold to a consumer and where items are being bought from a consumer.
For guidance on consumers' right to redress under the CPRs see Misleading and Aggressive Commercial Practices: New Private Rights for Consumers on the GOV.UK website.
Where do you sell?
If you sell 'at a distance', such as over the internet, you will need to comply with the requirements in the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. If a distance contract is made then the consumer must be provided with additional information and a 14-day cancellation period (starting the day after delivery of the goods). If you sell on business premises, such as a shop, trade fair or market stall, you need to comply with certain basic information requirements within the Regulations.
See 'Consumer contracts: distance sales' and 'Consumer contracts: on-premises sales' for further information.
The Consumer Rights Act 2015 states that goods should be of satifactory quality, fit for a particular purpose and as described. For example, if you were to sell an antique table that would be likely to actually be used as a table then it should be:
If you were selling an antique as a display item then it only needs to be fit for that intended purpose.
Where there has been a breach of the Act the consumer may be entitled to a repair, replacement or a refund.
See 'The sale & supply of goods' for further information.
A breach of the Consumer Protection from Unfair Trading Regulations 2008 is a criminal offence. The maximum penalty is a fine and two years' imprisonment.
Enforcers can also apply for a court order requiring you to comply with the CPRs, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015. If the order is not complied with the maximum penalty is a fine and two years' imprisonment.
Last reviewed / updated: September 2018
This information is intended for guidance; only the courts can give an authoritative interpretation of the law.
The guide's 'Key legislation' links may only show the original version of the legislation, although some amending legislation is linked to separately where it is directly related to the content of a guide. Information on amendments to UK legislation can be found on each link's 'More Resources' tab; amendments to EU legislation are usually incorporated into the text.
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